Breaking via SCA this morning, the international organization has reached an agreement with Dubai World Trade Center to move the 2018 World Brewers Cup, World Cup Tasters Championship and World Coffee Roasters Championship events from Dubai in September 2018. This comes as part of a new agreement with DWTC and GulfHost, Dubai’s annual food and beverage trade show, to bring SCA educational and awards programming to the region as part of an annual partnership with GulfHost beginning in 2020.
A new site for the 2018 events is forthcoming from the SCA. Here’s the exact language on 2018 events changes from today’s SCA press release:
Here’s the complete text from today’s press release:
World Of Coffee Dubai Taking Place at GulfHost Show March 2020
The Specialty Coffee Association (SCA) has partnered with the Dubai World Trade Centre (DWTC) to launch an annual World of Coffee Dubai trade show within the GulfHost Show beginning March 2020. This event will run in addition to the SCA’s annual World of Coffee show in Europe.
This will be the premium coffee show in the region, attracting coffee producers, manufacturers, retailers, traders, baristas, roasters and the broader industry. Designed to meet the specific needs and interests of the region’s coffee communities, the show will include the addition of SCA trade show features such as education from their Coffee Skills Program, Best New Product Awards, Design Lab Exhibits, lectures and workshops.
Coffee originated in Africa and spread to the rest of the world through the Middle East and North Africa (MENA). Hosting a World of Coffee show in Dubai, a common gateway to the Middle East and Africa, represents an exciting opportunity to engage a market that ranges from coffee producing countries like Kenya and Yemen, to the many Arab cities where coffee serves as a key social drink, evident in the presence of a dallah coffee brewer on the dirham coin in UAE.
In recent years, the MENA region has seen strong growth in specialty coffee, driven by a historic coffee culture that’s woven into everyday life, as well as a diverse and international community of consumers.
GulfHost has partnered with SCA on three occasions to host the Cezve/Ibrik Championships, and as part of SCA’s purpose to foster local coffee communities, launching World of Coffee Dubai represents a significant step towards increasing engagement in the region.
As a result of these new directions in partnership, the SCA, World Coffee Events, and DWTC have mutually agreed not to host any World Coffee Championships at GulfHost in September 2018. World Coffee Events will share more details about the location of these competitions this Friday, May 25th.
Sprudge Media Network has reached out to representatives of the Speciality Coffee Association for comment and will update this story as quotes come in.
This story is developing…
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