Calling all filmmakers! Peet’s Coffee has teamed up with Project Greenlight Digital Studios – the folks behind that show with Matt Damon and Ben Affleck about making a movie – to create the “Ode to Coffee First” video contest, celebrating coffee in daily life. The winner will receive $10,000 and a year’s worth of Peet’s Coffee. $10,000!
The contest is fairly straightforward. Create a 30 second video that expresses your love of coffee and how it plays into your daily life. Entries will be judged on their authenticity, craftsmanship, originality (“[they’re] not looking for 30 second commercials”), virality, and story. After a panel of judges has reviewed every submission, ten finalists will be selected and have their ultimate fates decided by a public vote. The winner of the popular vote takes home the year’s supply of coffee and the $10,000, which could buy 667 pounds of Peet’s light roasted Colombia Luminosa. We’re talking almost 14 years’ worth of free coffee here.
Project Greenlight will accept submissions from August 31st to September 16th, with the winner being officially announced October 12th. So get to work! You’ve got a little over three weeks before the deadline. That should be plenty of time. It can’t be any worse than the Ode to Coffee First announcement video.
For a full set of rules, visit the Ode to Coffee First contest page here.
Zac Cadwalader is the news editor at Sprudge Media Network.
*top image via Steve Cachero of FortyOneTwenty Inc.
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